Why Are Dyson Vacuums So Expensive?

(Last Updated On: September 22, 2022)

Dyson vacuum cleaners are very expensive, but they’re also exceptionally good.

They not only offer one of the best cleaning experiences on the market, they often outperform other vacuums in independent tests and trials.

So, why are Dyson vacuums so expensive? Here’s everything you need to know about what goes into their price tags.

What Is A Dyson Vacuum?

Dyson vacuum cleaners are bagless, and they’re filled with cyclones that separate dirt from the air.

In an interview with ABC News, Dyson explained how it works: “As dirt enters a Dyson vacuum cleaner, it is immediately separated from the air by powerful centrifugal forces generated by our patented cyclone technology. The airflow passes through a narrow slit and spins around inside a sealed casing to create centrifugal force.”

How Long Will A Dyson Last?

Dyson vacuums are designed to last around 10 years. During that time, most will need new filters and some bag replacements, but if you take good care of your Dyson it should be in fine working order even after a decade.

The History of Dyson

James Dyson first invented the bagless vacuum cleaner in 1993. After five years’ work, he launched the DC01 in the UK. At this point, it didn’t have a cyclone function and so wasn’t particularly efficient at picking up dirt.

However, after two years of research, James Dyson developed his patented cyclone technology.

The Dyson DC05 was the first vacuum to use cyclone technology, and it became one of the best-selling vacuum cleaners in Europe.

Six years after launching the original design, James Dyson launched another model with more power and usability. This second-generation vacuum is still sold today as the Dyson DC07, which has been through a number of upgrades.

In 2002, James Dyson launched the dual cyclone vacuum cleaner. This was marketed as being even more powerful than the Dyson DC07.

As of 2016, Dyson has sold more than 12 million vacuums.

They were known for creating the first cyclonic vacuum cleaner.

Being a pioneer out of all the vacuum cleaning companies, is Dysons best selling point. They have been ontop of the industry for years.

Dyson LTD vacuum cleaner technology has been copied for years by other companies.

The Secret Behind Dyson’s Success

“People assume that our products are expensive because we’re a premium brand, but it’s actually the opposite,” says James Dyson, in an interview with CNN Money. “I’ve always assumed that our strength was in our understanding of the technology. That’s why we have a team of engineers that are developing new technology all the time. That is how we stay ahead.”

Why Do Dyson Vacuums Cost So Much?

1. Pioneer of the Industry

Dyson was the first company to really push for bagless technology, and it invented its patented cyclone function.

As James Dyson explains in an interview with Entrepreneur magazine, “I was intrigued by the idea of creating a vacuum that didn’t lose suction as it picked up dirt.”

The popularity of the James Dyson award also brings great credibility to Dyson products.

2. Constant Innovation

Since developing the first Dyson vacuum cleaner, the company has been constantly innovating.

For example, it has a huge R&D department and a well-funded university dedicated to developing better technology (the James Dyson foundation).

The ball vacuum was a great innovation that helped with tight corner cleaning.

Dyson announced innovative technologies years before competitors even started research and development.

3. Quality Materials

Most parts of a Dyson vacuum are made from metal or strong plastic materials. These tend to be more expensive than cheap plastic alternatives.

4. Expensive Production Process

Dyson vacuum cleaners are often made in Japan, and sometimes in the UK or China, which generally costs more than having them manufactured abroad. For example, in 2015, Dyson was forced to take a $16 million hit due to the sharp decline of the British pound.

5. Exclusivity

Since Dyson is a premium brand, its products are usually more expensive than those from other companies.

For example, the average Hoover vacuum cleaner costs around $100, whereas a new Dyson costs around $300-$500.

6. Good Reputation

Generally speaking, when you pay more for a product, you expect better quality.

Vacuum cleaners from Dyson have a great reputation, which is one reason people are often willing to pay extra money for them.

7. Powerful and efficient

Dyson vacuums are great because of their strong suction power. These cyclonic vacuum cleaners are great at separating dust and dirt.

How Much Are Dyson Vacuums?

According to the CCC’s UK inflation calculator, $300 in 2009 is equivalent to roughly $345.88 in 2017 money.

A Dyson vacuum will cost you more than this today. The cheapest new model costs around $250, while some of their best vacuums can reach prices over $700 (and occasionally over $1000).

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